Every fifth flagship Samsung smartphone in Russia leased

VALETTA, Feb 17 (PRIME) -- Every fifth flagship Samsung smartphone is leased in Russia, Alexander Gorkavchenko, head of Russian sales at Samsung Mobile, said on Monday.

“With the emergence of new technologies, consumer behavior also changes, interesting trends appear on the market of consumer electronics. Such notions as leasing or trade-in apply now to mobile devices as well,” Gorkavchenko said.

“In 2018, we launched a revolutionary solution, program Samsung Forward, and made it massive and popular in 2019.”

The South Korean company also expanded the range of devices involved in the program, and the most popular models in it are the Note10 Plus and the S10 Plus.

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